I mean… you aren’t still using a dial-up internet connection or a PDA because they don’t deliver the results you need… so why are you sticking with business habits that keep you stuck with:
Two Women. Two Years. Two Businesses. What Don’t They Share? …Income and Satisfaction.
You can hear the difference in their voices and see it in their department.
Nat sounds and looks confident and self-assured even in casual dress. When she talks about her services and trainings you know she loves what she does and is competent. It’s no surprise that her classes and coaching slots are full, and her career as a trainer and speaker is growing rapidly.
Sally delivers her prepared elevator pitch carefully, but there’s no vim behind her words. When you ask her questions she responds without passion… or with overdone enthusiasm. Her professional presentation doesn’t hide her insecurity and doubt. It’s no surprise to learn that she’s struggling with roller-coaster income, low-paying clients, small training classes and the frustration that comes with a job that pays the bills but doesn’t leave much over for fun.
Ask them the top 3 things they want and you get two very different answers:
Nat: I want to change more people’s lives, make more money, and speak on bigger stages.
Sally: I want to make decent money every month, never worry about paying the bills, and really feel that my work is valuable.
Surely the Different Results are a Factor of Personality, Opportunity, and Education
Actually, they’re not. Sally and Nat both have backgrounds in health sciences, along with certifications in NLP, kinesiology, massage, and more. They both started work around the same time and established their own business in the same year for the same reasons and they’ve been friends since high school.
In fact, if you were going to predict 5-10 years ago which one of them would be more successful, you’d have picked Sally because of her consistency and diligence in learning new skills and refining existing ones as well as her bubbling personality.
So What IS the Difference that Makes the DIFFERENCE?
About 6 months after Nat started her business she was totally frustrated. Her finances were in such bad shape she didn’t even want to look at her bank account and she was barely making expenses. She had invested in “fail-safe marketing program” that wasn’t bringing in clients, and she was networking to no avail. She felt that she was spinning her wheels and she was sick of it.
Nat couldn’t afford private business coaching so she invested in the Profitable Business Accelerator group program that would help her cover the essential pillars of business but still provide her with some individual feedback. She said,
“It was kind of a Hail Mary act… I couldn’t really afford it, but I had to do something different or keep getting the same results I was getting (and hating!).
I didn’t know how much I would actually learn, but I figured that maybe I’d get some good advice from Chandell. In the end, I got way more than that… I turned my business around.”
Having a Knowledgeable, Insightful, and Unreasonable Friend is a Big Factor
Knowing and doing are two different things and most people are only DOING a tiny fraction of what they KNOW.
The Profitable Business Accelerator program focuses on actually implementing what you learn (or what you already know). We dive deep into business principles, essential skills and tools, practices you need to adopt or refine, mindset challenges that are holding you back… and much more. You also get the opportunity to test your value proposition on others and a fresh set of eyes of aspects of your business you thought were set in stone.
Maybe the biggest opportunity is to have someone call you out on the “lies” you tell yourself and the assumptions you don’t even realise you’re making. I’ve worked with thousands of business owners over the past 15+ years and this is one of the biggest areas that lead to transformation…
I’ll never forget working with Jon (not his real name), who came to me because his wife was threatening to leave him if he didn’t either make his business profitable or get a job and said:
“Chandell, I’m a business major and a sales person. I know all about metrics, sales and marketing, and the rest of the stuff you teach. I’m struggling because the economy is sh*t and you won’t be able to help me. The only reason I’m here is because I don’t want to apply for a job and I hope the economy improves while we’re working together.”
“Fine,” I said, “but if you are going to work with me you’ll do it on my terms or not at all. You have to commit to doing the assignments, attending meetings, and going out of your comfort zone. You also need to let me call you on your stuff when necessary… and the first thing I’m going to call you on is your assessment of the economy.”
So Jon signed up. Here are a few of the benefits he reaped in the first month:
By the end of the course Jon had booked and paid for the holiday of their dreams for his wife and kids (Disneyworld Orlando followed by week alone with his wife in a French Chateau). His business was unrecognisable and his assessment of the economy had completely changed. As he said:
“There’s opportunity in every economy if you know how to see it and capitalise on it.”
Do You Even KNOW What You Want Your Business to Look Like?
It’s one thing to have a business plan, it’s quite a different thing to know where you want that plan to take you.
Our sessions start with what I call ‘The Magic Wand Exercise’ to help you clarify that. It’s an exercise that I encourage participants to revisit because when they see results their vision grows. Essentially, it’s a question of thinking about what you would like to achieve if there were no limitations on your business and it’s very powerful because once you know what you want from your business, it’s relatively easy to design your roadmap to get there.
So, here’s the deal…
There are a lot of weekend or online courses you can do that claim to teach you how to run a lifestyle business that provides you with the income, success, and time you want. Some of them offer very solid general advice. Most of these offer peer support in Facebook groups or communities, some even offer ‘expert’ assistance. The problem is… you don’t know whether the feedback you get is qualified or not! Lots of people in those courses and groups are struggling and experimenting… even some of the ‘experts’ are employees, not business owners. In the end, you’re stuck making decisions for yourself.
AND… Business coaches and coaching groups come in all shapes and sizes. Some are great. Others aren’t so great. Some business coaches’ experience comes from running a corporate department profitably… and I probably don’t need to tell you how different that is from running an SMB profitably when not doing so means personal financial hardship.
I really do call out BS when I hear it because I’m doing you the favour of assuming that you do want to succeed… and that you want to change the things that aren’t working. That’s why I prefer to talk to people on the phone before they sign up… just to make sure we’re on the same page.
Regards,
Chandell Labbozzetta
Certified Master Trainer NLP | Speaker | Coach
Life Puzzle
Work: 0409814785 | Work: 6 (139) 563-9978
[email protected]
www.lifepuzzle.com.au
So, I’m offering you two pathways in… and an escape route…
Pathway #1: Book a Free Call so we can talk about your business, dreams, and immediate needs.
Pathway #2: You know this is what you want so sign up for the Profitable Business Accelerator program now.
ESCAPE ROUTE: Actually, I’m OK with my business the way it is today or I don’t think I can do anything to change it.
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